Lead Product Designer with 7+ years building and scaling products across apps, IoT, fintech and services. From zero-to-one launches to experiences used by 200,000+ MAU.

Currently, Head of Service Design at Xplora, leading product strategy, UX/UI and customer experience with a team of 11.

Ongoing project: A wearable payments experience for kids, teens and seniors with top banks and digital wallets in nordics — DNB, Nordea, Fidesmo and Vipps.

Ankit Chaurasiya

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Led projects partnered with...

Apps, IoT, Fintech, Digital services

About me

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I design products where better UX shows up in the numbers.

I design products where better UX shows up in the numbers.Worked across teams in 9 countries.Grew a design team from 2 → 11.

I design products where better UX shows up in the numbers.

I design products where better UX shows up in the numbers.Worked across teams in 9 countries.Grew a design team from 2 → 11.

I design products where better UX shows up in the numbers.

I design products where better UX shows up in the numbers.Worked across teams in 9 countries.Grew a design team from 2 → 11.

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My key achievements

Designed a Warner Bros engagement experience, contributing to the Best-Licensed Advertising Campaign award.

Reduced onboarding drop-off by 65%, app verification costs by 82% and grew account creation by 22% year-on-year.

Reduced onboarding drop-off by 65% & app verification costs by 82%.

Improved app ratings from 3.8 → 4.2 in 8 months and reduced top 3 app issues by 60% in 4 months.

Improved app ratings from 3.8 → 4.2 in 8 months and reduced top 3 app issues by 60% in 4 months and reduced the top 3 app issues by 60%.

Improved app ratings from 3.8 → 4.2 in 8 months and reduced top 3 app issues by 60% in 4 months.

Initiated, designed and led a subscription product with 5,000+ customers & £40k+ MRR in 3 months.

Behind the scenes

Studio

Selected work

From complex products to measurable outcomes

Family safety app for Xplora

How I turned a 200,000+ MAU smartwatch app into a scalable family platform built around people, not devices.

View case study

Teen safety OS with HMD × Samsung

How I designed a teen safety experience that gave teenagers more freedom without taking control away from parents.

View case study

Subscription model for Goplay

How I turned a kids’ activity platform into a subscription product built around real user value.

View case study

Customer feedback loop for Xplora

How I turned scattered customer feedback into a clear system for finding, prioritising and fixing the problems that mattered most.

View case study

Creating & maintaining a Design System

How I helped turn inconsistent interfaces into a shared system that helped Design and Engineering move faster.

View case study

Redesigning Air India’s purchase journey

How I turned “the website feels difficult” into clear evidence of where the booking journey was breaking.

View case study

Wearable payments with DNB x Nordea x Fidesmo x Vipps

Creating a secure payment experience across a multi-partner financial ecosystem.

View case study

(FAQ)

Which problems are actually worth the company’s time?

What happens when everyone has a different version of the problem?

When should design challenge the brief?

How do you make today’s product decision without limiting tomorrow’s product?

How do you stop design becoming the bottleneck as the company grows?

What happens after something ships?

(FAQ)

Which problems are actually worth the company’s time?

What happens when everyone has a different version of the problem?

When should design challenge the brief?

How do you make today’s product decision without limiting tomorrow’s product?

How do you stop design becoming the bottleneck as the company grows?

What happens after something ships?

(FAQ)

Which problems are actually worth the company’s time?

What happens when everyone has a different version of the problem?

When should design challenge the brief?

How do you make today’s product decision without limiting tomorrow’s product?

How do you stop design becoming the bottleneck as the company grows?

What happens after something ships?