Documented key achievements
I design products where better UX shows up in the numbers.
200,000+
Designed products used by 200,000+ people every month.
£40k+ MRR
Launched a subscription product with 5,000+ customers and £40k+ MRR in 3 months.
65% ↓
Reduced onboarding drop-off by 65%.
22% ↑
Increased account growth by 22% year-on-year.
3.8 → 4.2
Improved app ratings from 3.8 to 4.2 in 8 months.
82% ↓
Reduced app verification costs by 82%.
78%↓
Reduced delayed updates issue in app in 4 months.
69% ↓
Reduced login and sign up issues in app in 4 months.
42% ↓
Reduced calls, messages & notification issues in app in 4 months.
25% ↑
Improved design and development efficiency by 25%.
2 → 11
Grew the design team from 2 to 11.
9 countries
Worked across teams in 9 countries.
10% ↑
Increased engagement by 10% with Warner Bros.
12% ↓
Reduced project timelines by 12% while leading a 5-person team.