From complex products to measurable outcomes
Family safety app for Xplora
How I turned a 200,000+ MAU smartwatch app into a scalable family platform built around people, not devices.
Teen safety OS with HMD × Samsung
How I designed a teen safety experience that gave teenagers more freedom without taking control away from parents.
Subscription model for Goplay
How I turned a kids’ activity platform into a subscription product built around real user value.
Customer feedback loop for Xplora
How I turned scattered customer feedback into a clear system for finding, prioritising and fixing the problems that mattered most.
Creating & maintaining a Design System
How I helped turn inconsistent interfaces into a shared system that helped Design and Engineering move faster.
Redesigning Air India’s purchase journey
How I turned “the website feels difficult” into clear evidence of where the booking journey was breaking.
